Richard Holbrooke has died.
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Did you hear the news? Veteran diplomat Richard Holbrooke has died after collapsing on Friday, and undergoing surgery to repair his aorta. Sad news. Where did you hear it? In the old days it would have been on the radio, or maybe from someone who heard it on the radio. Or maybe you wouldn’t even know until you picked up tomorrow’s newspaper, and read it on the front page.
But tonight as I sat writing on my MacBook my Tweetdeck lit up like a Christmas tree. As near as I could tell Jake Tapper of ABC broke the news. I don’t “follow” Jake Tapper, but his breaking news tweet was immediately re-tweeted by the New York Times’ Brian Stelter, who I do follow.
Then, like fans doing the wave at a major sporting event, the tweets began pouring in in undulating batches. First a wave of bulletins. Followed by a wave of remembrances.
Twitter is a broadcast medium, and everyone’s a broadcaster. I have a mere 452 followers, but I re-tweeted CNN’s first report. CNN has 3.6 million followers, which according to the numbers I’ve seen is roughly 25 times its audience in prime time for TV.
There’s a reason CNN and the other cable networks don’t do a basic “traditional” newscast in primetime. Fewer people watch it, because fewer people need it.
And when news does break in primetime, it’s well, a little awkward. Witness this Facebook status update from a former CNNer:
Ouch.
The reality is a big story was breaking. I’m a news guy. And I felt no urge to turn on my TV. I am flooded in information and if I want more, I can just click on any of the hundreds of links sent my way.
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