The Sarah Palin Experiment
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Going “Rogue” or “Rouge,” is Sarah Palin still crack cocaine to the blogosphere?
Get a fact check on “Going Rogue” from AP
I was over at the Washington Post the other day, talking to Chris Cillizza , author of one of the Post’s most successful political blogs, “The Fix”.
We were discussing what makes a blog successful, and whether the “quantitative” measures or “qualitative” measures were more significant.
It turns out that some blog topics are such hot button issues they generate a lot of comment, debate, reaction whether or not they actually have much new to say.
And he said the prime example of that is Sarah Palin. Anything he writes about Sarah Palin, no matter how innocuous is a pretty much a guaranteed numbers generator.
So I though I would try an experiment by posting an item about Sarah Palin, including a link to her new book, “Going Rogue,” and its “evil twin” a new book by her detractors, entitled “Going Rouge.” (You have to read those titles carefully.)
I see the Washington Post is using the very same formula itself today with a front page Style section story, [Palin as politically charged lightning rod — Washington Post, Oct 3, 2009] which then of course Cillizza “tweeted” about

And what, you may ask, is MY opinion about Sarah Palin? That will have to wait for a follow-up story. But what’s yours?
Tags: Going Rogue, Going Rouge, Sarah Palin



