War’s Painful Imagery

War’s Painful Imagery

“We feel it is our journalistic duty to show the reality of the war… however unpleasant and brutal that sometimes is.” – Santiago Lyon, Associated Press Director of Photography
“The issue here is not law, policy or constitutional right – but judgment and common decency.” – Robert Gates, Defense Secretary

At first blush this seems like an easy call.   Reporters who embed with U.S. troops, who accept the protection of U.S. troops, must abide by the rules set by the U.S. military.

And those rules generally err on the side of protecting the privacy of troops and their grieving families.


The Associated Press is challenging the interpretation of those rules with its distribution Thursday of a photograph of Marine Lance Cpl. Joshua M. Bernard, 21, taken right after a rocket-propelled grenade struck him Aug. 14 in Afghanistan.  The image shows Bernard in pain from the serious wound to his leg.  He died later at a field hospital.  In a statement the wire service said, “AP believes that the stories and photos report on Bernard and his last hours respectfully and conform with military regulations surrounding journalists embedded with U.S. forces.”

[AP and the Death of a Marine]

The decision outraged the Pentagon, prompting Defense Secretary Gates to write an emotional letter of complaint to AP’s President and CEO Tom Curley. Gates called distribution of the photograph, “an unconscionable departure from the restraint most journalists and publications have shown covering the military since September 11th.”

Gates, who famously declared “the press is not the enemy” early in his tenure, and who lifted the ban on coverage of the return of war dead at Dover Air Force Base this year, wrote,  “Out of respect for the family, I ask you in the strongest terms to reconsider your decision.”

“Why your news organization would purposely defy the family’s wishes knowing full well it will lead to more anguish is beyond me.  Your lack of compassion and common sense in choosing to put this image of their maimed and stricken child on the front page of multiple American newspapers is appalling.” said Gates, who was — according to insider accounts - “furious” about the AP’s actions.

The AP sent the pictures to news organizations. It did not publish it on its web site.  It let individual editors at its member news organizations decide.

So far, I have found few news organizations that have actually run the photo.  The St. Petersburg Times did and got a mixed reaction.   Here are two typical reader comments:

“If we see more pictures like this one, instead of the sanitized war the Bushies wanted us to see, maybe our citizens will pressure our govt. to get us out of that hell hole. Good reporting, good photo. I’m glad you printed it.”
“The story was great — what a hero that man is. However, the story would be just as amazing w/o the photo. I could’ve done w/o it. That was a bad call to publish it.”

A Healthy Debate?

To be fair to the AP, it didn’t break any of the embed rules. In fact, it followed them scrupulously, waiting until the fallen Marine was buried before releasing the photo, and even showing the picture ahead of time to the Marine’s family.  But when Lance Cpl. Bernard’s father asked the AP not to run the picture out of respect for his son, the AP made an editorial judgment not to honor that request.

“We understand Mr. Bernard’s anguish. We believe this image is part of the history of this war. The story and photos are in themselves a respectful treatment and recognition of sacrifice,” said AP senior managing editor John Daniszewski.

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The AP argues, citing unnamed “critics” (I suspect that “critics” in this case may refer to some folks within the AP), that “some of the rules are aimed at sanitizing the war, minimizing the sacrifice and cruelty which were graphically depicted by images from the Civil War to Vietnam where such restrictions were not in place.”

And notably, Secretary Gates is not saying that the AP doesn’t have the right to publish the pictures, rather arguing it’s callous and uncaring to ignore the family’s request, “The issue here is not law, policy or constitutional right – but judgment and common decency,” says Gates.

I have the picture.  I have looked at it.  It’s not nearly as grim or gruesome as some images I have seen.  But I guess I come down on the side of the family. I agree it shows an important side of war, and I might be inclined to publish it if  it showed an anonymous soldier, or the identity was protected in some way.  But in this instance I would vote not to publish the photo, at least not now.

This photo, posted on the Pentagon's web site, shows an unidentified wounded Afghan soldier -- photo by Staff Sgt William Greeson

It’s interesting to note when the news media argued for opening coverage at Dover, and to loosen restrictions on coverage of military funerals at Arlington National Cemetery, one of the strongest arguments was that the families – not the military – ought have a say in the level of coverage they think honors their loved ones.

What do you think?

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I applaud the AP for making this photo available. I thought it took great courage to show the reality of war. The same can be said for news orgs that actually published the photo. In this day and age, when we have become so sanitized to the outrage of war, it’s important for people to remember that this guy is not playing some video game. He is returning to his family in a coffin. All because of a war that we, arguably, should have never been fighting, or that should have been over long ago if the resources wasted in Iraq would have been appropriated elsewhere. This is the reality of war: death. It’s more than unpleasant. And so much more than the presidential administration wants us to see.

Another view:
http://www.commondreams.org/headlines05/0521–05.h…

It’s interesting to me that you illustrated this posting with Brady photos. When he exhibited the images from Antietam in New York City in 1863, it caused a sensation. In 1943, Life Magazine ran a photo showing three dead American soldiers in front of a landing craft. It was the first picture censors allowed to be published on American casualties. Again, it created a sensation. In the Brady and WWII example, you cannot identify the soldiers. The Lance Cpl. Bernard situation is more complicated because you can identify who he is. I think once AP asked the family to run the shot, and they said no, that AP was had to stand by the decision.

All great points Jim!

the families should have the say, no one else. the journalists rights stop at the families doorstep. do nothing more to hurt the grieving.

If the AP is doing this to push back against the perceived overly sanitized view of the war, then why pick and choose what they show? Why only show this image? I’m sure they’ve got plenty of images of dead/dying American soldiers… if they want the public to have a “fair” view of the war, why not publish those?

While there’s nothing wrong with shooting the photos, it is the crass decision to go against the wishes of the family and publish that I have a problem with.

I don’t think there was an “editorial” judgement made here. There was a business decision made, and it really is that simple. In years past, I suspect a graybeard or someone with some public relations savvy would have said, “don’t publish, and reap a little goodwill for that decision.”

Really, is it that hard for a news organization, or whatever it is that the AP is pretending to be at this point, to understand that the public relations game can sometimes be won, and plaudits can be given, for not publishing something?

Context is everything and after looking at the AP website, it seemed respectful enough, until I saw the slideshow: http://​hosted​.ap​.org/​s​p​e​c​i​a​l​s​/​i​n​t​e​r​a​c​t​i​v​e​s​/​_​i​n​t​e​r​n​a​t​i​o​n​a​l​/​a​f​g​h​a​n​_​m​a​r​i​ne/ Watching it made me feel they were cashing in. There are cheesy bagpipes, fake gun fire samples and the reporter reading her story over the images. The problem is she reads it like she was reading a story book, with decriptive, novel like language– “BOOM!” and “it went silent like I was wearing noise reducing headphones”?

AP is an agency and so traditionally it would be media outlets that decided how to present the material in the most respectful way. Maybe they just went over the top with the technology but I feel that the slideshow is in bad taste. Sometimes less is more, pictures and words speak for themselves and making some cheap, fancy multi– media slide show with sound effects detracts from the reality of the event.

I’ve heard of similar situations when the family change their minds about publishing pictures or details of their loved ones deaths when they actually see the context of how it is released. I doubt AP has met the standard required.

This is not the first time this has occured — Do you remember when the Army Times violated the ground rules during the ground offensive. They also talked with the Soldier’s Family and against their request, ran the photo as a stand-alone. The question then and now is what story does the photo tell? Could the story be told without the photo? I believe, personally, in the interest of the Family, AP should not have published the photo. It caused and continues to cause additional pain and angst. Thanks Jamie — as always insightful article/thoughts.

This is the first time I have read Jamie’s blog. Excellent comments all around. I have been an admirer of Jamie for many years–I wish him great success.

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